PACKAGING DESIGN / BRANDING / RE-DESIGN

Chocolate Packaging

I re-designed the packaging of this licorice chocolate label with the aim to make the brand sell better through more appetizing, eye-catching and personalized design. I wanted the packaging to grap the consumer’s attention on the shelves, give a sense of quality and to make it so interesting that people will remember it, tell their friends about it, and buy it again.

The project escalated into two additional flavors, cherry and mint. They are inspired by 50’s – 60’s design, with pastel candy colors and delicate typography and elements.

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