BRANDING / EDITORIAL / EVENT DESIGN

Pull-Up Event

The Pull-Up parties were a series of events hosted in the warehouse space of Juddy Roller Studios as a fundraiser of sorts to keep the studios up and running in early 2014. The warehouse space was painted by a series of renown Melbourne artists, utilizing fluoro spray paint and black-lights in addition to projections to give the parties a unique impression.

Business card-shaped invites were printed up and passed on from friends to friends, with information on how to buy a ticket. I also created the proposals which were sent out to the event sponsors – Red Bull, Sailor Jerry and Asahi Beverages, amongst others. The events were a total success, and resulted in nights that few who attended are ever likely to forget.

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